Wednesday, May 24, 2006

Finding the next big business opportunity

People often ask... "Josey, how do I find the next big business opportunity?". This is the answer I give them.

Firstly, you need to be on the bleeding edge of the online marketing world. I suggest reading for about an hour a day though the most popular marketing and business forums. Don't just read and post in your specialty. Look through each and every forum category. Ask yourself questions while reading the threads. For example, "Is that idea profitable", "How can I implement those strategies in my advertising campaigns" and so on. Freely associate after reading about new concepts. Trust your mind and don't stifle it. People often forget that creativity is a powerplayer in the online business world.

Secondly, do a search on the top ten keywords in your business category through Yahoo Search Marketing(Overture). Now go to Google and do 10 separate searches, each using the top rated search terms for your business site. We are doing this to examine your competition.

Next, go to each of the business sites in the first page of results. Make sure to have a notebook or writing program handy. Use either of them to write down each of the features your competitor has and you don't. Try to find a correlation between their success and techniques and once a few are found start putting them to work for you.

Lastly, don't be afraid to experiment. Buy a hosting account that can host unlimited domains for a set price and put 5 websites up using the correlations you found previously. Out of the 5 sites, you should gain 2 or 3 winners. I recommend using Hostgator . I use them for nearly all of my site projects.

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